Project PSR

PSR stands for “Personal Social Responsibility” – a term first coined by the Late Professor C K Prahalad. It is an important role that every person needs to play in the broad area of social responsibility. In a sense it is the personal equivalent of CSR (Corporate Social Responsibility). AEIOU has PSR Resource Centers in Columbus (Ohio) and Chennai (India).

As on July 1, 2014, 4,113 high schoolers, 1,814 college-goers and 72 professionals have participated in the program. To qualify for a PSR Certificate from AEIOU, you need to commit 24 hours of your time, during a calendar year, for a worthy cause. PSR activities, connected with religious and political entities would not qualify.

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PSR Center or PSRC @ AEIOU

The PSRC will serve as a global knowledge base of work being done in the broad area of social responsibility. The center will document, publish and popularize activities and projects undertaken as PSR by individuals across the world in order to inspire more people to contribute to society in their own way.

The vision is to inspire and engage millions of teenagers as well as executives to enable and empower the “Bottom of the Pyramid” to create a more egalitarian world. The project aims to showcase the models so that others get inspired by the model.

If you have a story to share, please send it to us, using about 140 characters, to the following email: – selected stories will be hosted on our website.

Here are a few examples:

Example 1: Alan, age 14, spends his Saturday afternoons collecting old clothes and shoes from members of his neighborhood. He then undertakes to repair them, if needed, and then sends them to the local laundry. He then sorts them according to gender and size and packs them into cartons. Alan has inspired two other friends of his age who are in other schools in the same city. The three students (all in the 9th grade) then pool their collections and send it to different NGOs in India and Sri Lanka.

Example 2: David Miller, age 55, a resident of Maryland, has collected over 3,000 used comics from different sources. Each comic is then “flattened out”, put in a polythene cover and packed in sets of 10. The comics are then provided to hospital libraries, from where patients can borrow and read!

Example 3: Naren, age 12, helps elderly people (seniors) in his neighborhood with email intermediation. On behalf of seniors who are not tech-savvy or email-savvy, he sends and receives emails, once every day. If needed, the emails are printed and given to the seniors to enable them to respond. The whole service is free.

Example 4: Mamta, age 19, helps organize blood donation camps in college campuses in Chennai. After arranging 10 camps, she felt the need to create a “procedure manual”. She now has an annual calendar, where she has a network of volunteers in each of 5 colleges in the city. She is now ready to scale her model nationwide.

Example 5: Navin, age 16, is ready to join a college next year. He runs a program called “Back to School”, where successful alumni of his high school are invited to address the students. The talks are followed by interesting “Question-and-Answer” sessions, which are then documented for distribution.

One Response to Project PSR

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